![]() ![]() And though the blurring of the lines between restaurants and groceries is a direct result of the pandemic’s closing restaurants and keeping people at home, the trend is unlikely to reverse, even when restaurants can operate at full capacity once more. ![]() In addition to the aforementioned third-party delivery services shuttling some grocery orders to customers, Texas-based chain H-E-B recently opened a food hall that delivers restaurant meals, and grocery service Cheetah added restaurant meals to its available offerings. Today’s news is also another piece of evidence that the lines between grocery store and restaurant are overlapping. These will follow an on-premises ghost kitchen already open in Fishers, Ind., and one in Dublin, Ohio, which is set to open later this year. Interestingly, this comes at a time when some of those third-party delivery services are trying to diversify their platform by offering grocery delivery.įor Kroger’s two new in-store ghost kitchens, one will be located in Indianapolis and the other in Columbus, Ohio. In theory, at least, that means Kroger would not have to rely on third-party delivery services like DoorDash and Postmates for any part of the delivery process for these ghost kitchens. This repurposed space will be dedicated to ClusterTruck staff, who will prepare meals for delivery and in-store pickup. The ClusterTruck menu will be available via the Kroger Kitchen Delivery site.Īccording to today’s press release, the new concept repurposes roughly 1,000 square feet at each store (a typical Kroger store is about 160,000 square feet). and has a sizable presence around the Midwest, brings this end-to-end delivery concept to the Kroger ghost kitchens. ClusterTruck, which is headquartered in Indianapolis, Ind. The company also uses its own proprietary tech stack to update menus and process orders and payments. Rather, ClusterTruck handles the entire meal delivery process, from conceptualizing a menu to ordering the ingredients, cooking the food, and getting meals into customers’ hands. ![]() To be clear, the ClusterTruck platform is not a tool for selling meals from other restaurants. Through it, ClusterTruck sells its restaurant-quality meals via the Kroger Delivery Kitchen website. Kroger and ClusterTruck have been piloting their partnership since 2019. The kitchens will be done in partnership with delivery-only restaurant service ClusterTruck and provide Kroger customers prepared meals free of delivery fees, according to a press release sent to The Spoon. The Indianapolis-based company also operates delivery-only restaurants in Columbus and Dublin, Ohio, and Kansas City, Missouri.Grocery mega-retailer Kroger announced today it is launching ghost kitchens at two of its Kroger retail stores. As businesses begin to reopen their doors, we are excited to join the food scene on the North Side and serve new customers, at home and work, our exciting flavors with gusto.” “We have been proudly serving crave-worthy meals in downtown Indy since 2016, and now in Broad Ripple, Carmel and Fishers. “As a local restaurant owner, it is my duty to ensure that hungry Hoosiers should never have to choose between the convenience of fast delivery, the taste of restaurant-quality food and the variety of street food,” said Chris Baggott, co-founder and CEO of ClusterTruck. It's also ClusterTruck's fifth opening in the last year and a half, following the addition of kitchens in Broad Ripple, Fishers, and another in Ohio last fall. The tech and food start-up recently announced its fifth Indy-area kitchen will be opening on June 2 in Castleton, located at 4737 E. INDIANAPOLIS - ClusterTruck is continuing its mass expansion through the Circle City with its latest opening coming the first week of June on the northeast side. ![]()
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